The Vision of the Danish Design2020 Committee

The Vision of the Danish Design2020 Committee

In autumn 2010 the Danish government appointed the Danish Design2020 Committee, which was given the task of addressing how the future use of design, design thinking and design research can help resolve Denmark’s growth, productivity, and innovation challenges.

Specifically, the Design2020 Committee was appointed to:

• Draw up a vision for Denmark as a design nation in 2020.
• Discuss and outline the major challenges in the field of design leading up to 2020, and suggest focus areas that will contribute to the fulfilment of this vision within five to ten years.

In June 2011 the Committee released its report “The Vision of the Danish Design2020 Committee”. The report presents the Committee’s overall vision for Danish design in 2020. It also describes the long-term challenges in the design field and how these challenges can be solved. Focus areas are design as a driver of innovation, design competencies, design research and knowledge sharing, and branding of Danish design.

The Committee envisions that, in 2020, Denmark is known worldwide as the design society – a society that, at all levels and in a responsible way, has integrated the use of design to improve the quality of people’s lives, create economic value for businesses, and make the public sector better and more efficient.

Based on the Committee’s work, the Danish government will in the near future present a new and forward-looking strategy for Danish design.

Members of the Committee:

• Dr. Johan Roos, Moving Minds, Sweden (former President of Copenhagen Business School) (Chairman)

• Managing Director Anders Byriel, Kvadrat A/S

• Designer Louise Campbell

• Managing Director Jacob Holm, Fritz Hansen A/S

• Rector Elsebeth Gerner Nielsen, Kolding School of Design

• Professor Yrjö Sotamaa, Aalto University, Finland